BetMGM have made their ambitions in the sports betting world clear by announcing that Jamie Foxx is to front their ‘King of Sportsbooks’ ad campaign. The Oscar and Grammy award-winning actor has signed on for a series of traditional and social media advertisements.


His association with one of the leading gaming brands in America is a further indication of legal sports betting’s growing reach into the mainstream.

King of Sportsbooks

Following their success in the regulated New Jersey online sports betting market, BetMGM has been expanding operations into other states. So far the list includes Colorado, Indiana, West Virginia, Tennessee and Nevada.

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost.

“The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand. Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way.”

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM”

BetMGM’s Chief Marketing Officer Matt Prevost

Sports Betting App

BetMGM’s mobile app allows sports fans to place bets from the comfort of their own homes while following the action.

In addition, with more legislation on the books in multiple states, this relatively novel luxury is set to become an integral part of the American sports fan’s experience over the coming months and years.

Hollywood Superstar

Jamie Foxx is a multi-talented actor, comedian and singer and one of the most popular names in the entertainment business. He is part of a select club of performers to have won an Academy Award and a Grammy. This followed an early career that was largely based around comedy.

His breakthrough in a dramatic role came in Oliver Stone’s 1999 ode to football “Any Given Sunday”. Subsequently, he wowed fans with a gripping portrayal of music legend Ray Charles in 2004 that earned him the Oscar for Best Actor. His career has gone from strength to strength since then. Unquestionably he is now in the category of global Hollywood superstars.

Legal Sports Betting Growth

This signing by BetMGM is a further sign that online sports betting is rapidly gaining popularity in the United States. More states are anxious to get legislation passed and join the growing list of regulated jurisdictions.

“BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family,” added Prevost.